Sunday, August 25, 2013

The Attraction of Uncertainty

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Check your cell for brand new emails or Facebook messages. Eat breakfast, brush your teeth, get dressed, visit work.

Work at the same project you probably did yesterday. And the day before. Grab some burnt coffee from the office kitchen.

All of it couldn’t be more predictable.

There's unquestionably human beings, no less than within the modern industrialized age, are justified in our obsession with uncertainty. An addiction to uncertainty, even.

Here’s a glance at only a few ways we search out uncertainty in our lives – not the least of that's our urge to gamble.

Uncertainty At Work

Probably the commonest line you hear from individuals who truly love their job is “I never know what to anticipate at work tomorrow. There’s no such thing as an ordinary day. On a daily basis is different.”

Before you begin your “official” career you never fully comprehend how powerful that variety can be.

Indeed, in most jobs, there’s a large amount of repetitive tasks. But one who offers more variation and regular exposure to uncertainty is undeniably appealing in comparison.

Uncertainty In Relationships

In a joint study done by the University of Virginia and Harvard University researchers proved that ladies are more drawn to men when they’re unsure if the boys like them.

Female participants were shown pictures of guys in three groups described to them as

  • 1) folks that said they liked the participant’s picture
  • 2) folks who said they didn’t just like the participant’s picture
  • 3) a 50-50 mixture of 1) and 2)

The participating women were then asked to rate their interest level for the boys in response to their pictures. The effects revealed that group 3) got essentially the most votes.

We just like the thrill of the chase. And ultimately people search for characteristics in partners they don’t have themselves.

Uncertainty in Hobbies

Extreme sports have a high level of inherent danger. Speed. Height. A high level of physical exercise. Specialized and highly fickle equipment.

Many thrill seekers look to move where nobody else was before or do what nobody else has done – often with the very real possibility of severe injury or death.

This is a transparent sign of the human urge to take chances with a high level of uncertainty. 

While extreme activities are seen as extreme as a result of a select demographic that chooses to partake in them, in fact the chance of dying in various mundane ways - in traffic or on a bike for instance - is much more than the danger of dying solo free climbing or BASE jumping.

Activities involving uncertainty don't necessarily bring more harm than “logical or rational” behaviors – proving the uncertainty is the draw up to the prospective consequences.

Uncertainty in Gambling

The existence of gambling (and more recently casinos) has catered to our need for uncertainty for, well, millenia.

As American actor Paul Newman once said, “A dollar won is twice as sweet as a dollar earned.”

Uncertainty itself is sweet, but to win in an uncertain situation is even sweeter.

Examples from the lottery to office NCAA pools abound, but there are few more perfect examples than a person from London who sold his house and everything else he owned, brought $135,000 to Las Vegas and bet every penny on red on one spin of the roulette wheel.

He came home with $270,000, but that’s removed from the primary reason behind his uncertain venture.


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